Our story.

properli is a private development company founded and owned by Glenn Ackroyd. He started his career as a landlord and tenant lawyer in 1993. In 2005, he ventured into business as the co-owner/director of A Quick Sale, personally acquiring and redeveloping £15m of buy-to-let properties. In 2013, he co-founded EweMove.com estate agency, growing it to over 100 branches before selling the business in 2016.

Development history.

Since 2005, we've redeveloped and refurbished over 100 residential units with a GDV of over £15 million. In 2012, we embarked on our first ground-up new build development. This was a single house with a GDV of £115k, sold upon completion. 

In 2013, we completed three townhouses in Queensbury, and in 2021, we built three houses in Haworth. We're currently developing in Whitby. The total GDV of new builds/refurbishments exceeds £20 million.

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Development history.

Since 2005, we've redeveloped and refurbished over 100 residential units with a GDV of over £15 million. In 2012, we embarked on our first ground-up new build development. This was a single house with a GDV of £115k, sold upon completion. 

In 2013, we completed three townhouses in Queensbury, and in 2021, we built three houses in Haworth. We're currently developing in Whitby. The total GDV of new builds/refurbishments exceeds £20 million.

Recent projects.

Glenn expanded his project further in 2021, developing three high-end homes near Haworth with a GDV of £1.1m. In 2022, the latest development commenced in Whitby - two high-end homes with a GDV of £1.1m.

High yield model.

Riding the wave of consumer demand for short-stay holiday lets, we ventured into serviced accommodation. Our wholly-owned business, uSnooz.com, operates 20 properties across Yorkshire alongside our premium holiday let brand luxuri.co.uk.

Guests will pay a significant premium for large homes, catering to multi-generation groups with a combination of unique features such as: amazing views, games rooms, cinema rooms and hot tubs.

High yield model.

Riding the wave of consumer demand for short-stay holiday lets, we ventured into serviced accommodation. Our wholly-owned business, uSnooz.com, operates 19 properties across Yorkshire alongside our premium holiday let brand luxuri.co.uk.

Guests will pay a significant premium for large homes, catering to multi-generation groups with a combination of unique features such as: amazing views, games rooms, cinema rooms and hot tubs.

The opportunity.

There’s an acute shortage of these ‘luxury’ holiday homes, and following COVID alongside the cost of living crisis, millions of people choose ‘Staycations’ as their new norm. This demand drives up nightly booking rates translating into double-digit yields. 

properli was set up to exploit this gap in the market by creating unique luxury holiday homes at the premium end of the market.


The properli promise.

Glenn Ackroyd created properli in order to provide shelter for the homeless. He was inspired by the film "Pay It Forward". The idea is simple: each time a guest stays a night with our sister company, uSnooz.com, we’ll provide a night's stay for a homeless person.

Here are some of the ways our guests have had life-changing impacts on the world:

When a guest stays for a night...

We provide a night of shelter to homeless children and families.

Every time we get a booking...

We plant a tree in Borneo in order to promote reforestation.

When a guest stays for a month...

We pay for the education of a young disadvantaged girl.

Each Christmas time...

We build a house for a homeless family in the Philippines.

Find out more

The properli promise.

Glenn Ackroyd created properli in order to provide shelter for the homeless. He was inspired by the film "Pay It Forward". The idea is simple: each time a guest stays a night with our sister company, uSnooz.com, we’ll provide a night's stay for a homeless person.

Here are some of the ways our guests have had life-changing impacts on the world:

When a guest stays for a night...

We provide a night of shelter to homeless children and families.

Every time we get a booking...

We plant a tree in Borneo in order to promote reforestation.

When a guest stays for a month...

We pay for the education of a young disadvantaged girl.

Each Christmas time...

We build a house for a homeless family in the Philippines.